Thinking about crowdfunding, I just read a post from the Kickstarter blog celebrating One Million Backers:
Thanks to these million people there are plays, comics, albums, books, video games, urban farms, documentaries, exhibits, performances, and thousands more creative works out in the world.
They mention that the millionth backer knew the people making the project she supported, and that this is common. Their definition of a pledge makes perfect sense to me and it’s something we need to communicate better:
Whether to a friend or a stranger, a pledge simply says “I like what you’re doing and I’d like to be a part of it.”
It’s not about buying something. It’s about being a part of it. It’s why people join the Paper Club - not to buy four bits of paper, but to be part of what we’re doing.