Happy viewing … if you can get your hands on the movie or TV show you want to watch.
So here’s the memo, though it all should go without saying at this late stage:
- National boundaries have been eroding for decades, and haven’t existed for 15 years in the realm where most media consumers get their information. Don’t window by geography.
- In-home viewing quality rivals that of theaters, so why not try selling first-run product into our homes much sooner? Charge us for timely access, not for sticky floors and toxic popcorn.
- Don’t make us be detectives to find your show. Amazon vs. Netflix is their battle to fight. License everywhere. The most valuable asset is an addicted audience that can find its fix. Ubiquity is good.
- Your product is infinitely replicable and shareable. Senseless windowing invites piracy. Piracy is not primarily about free content; it is about content living where the users live.
It’s funny that the US is finally on the receiving end of annoying international release schedules (Downton Abbey aired in the UK first, with ensuing #spoilers), but these closing points actually articulate the problems with regional restriction (for films, TV, music, ebooks) well.
Not surprisingly, there is a lot of resistance to overcome and it grows out of that typical committee mentality where everybody talks but nobody will make a decision. Record companies may resist the Web until the last minute before being forced into action. My record company isnt exactly jumping on board, but Im indifferent to it. You dont have to stay with a record company forever. I get bored of those interminable situations.
Thirteen and a half rodding years ago!
The way our society constantly breaks down parameters has led to the disintegration of intellectual property. Whether that’s a good thing or a bad thing is to an extent irrelevant, without a doubt things in the future are going to be different.
Ha ha ha ha ha if only…
We are in the last years of a huge empire, one that was beholden to a myth woven around the miracle of amateurs becoming icons. At some point all the jesters suddenly expected to be kings. But the primordial soup that spat out the rockstar phenomenon was originally cooked up in the music hall – jobbing entertainers with their props and patter playing for a wage. There were big names and little names, there were hierarchies and egos and ambition but everyone in the end got paid for their act.